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Understanding Facebook’s Owned, Paid and Earned Media
At this point we all know Facebook is the quintessential vehicle for garnering the three main forms of media on this platform: Owned, Paid, and Earn. After reading you will understand these tools...
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50 Free Social Media Monitoring Tools
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media...
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Top 10 Marketing Tips for 2013
If you do not live under a rock, you can witness a change in marketing strategies that businesses and brands are employing. Every time you look around there is a new social network or significant...
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Understanding Millennial customers
If Generation X is the MTV generation, you can think of Generation Y as the American Idol generation. Generation Y, often referred to as the Millennials or Eco Boomers, have different expectations,...
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7 Ways to Target Millennial Customers
Gaining an understanding of your Millennial consumer in relation to the rest of your target audience and brand will prove to be invaluable as the foundation for your entire marketing program. Being...
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How Social Media Impacts SEO [Infographic]
As a business owner, marketer, or web content creator you have seen the search engine tide change from an SEO focus to a social sharing. Keywords and H1 tags will no longer get you higher search...
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How to Get More Likes on Facebook [Infographic]
Everyone wants to be liked. Nearly every brand attempts to be personable on social media. So, how can a brand be liked? Hate it or love it, one anecdotal way to determine this is by the number of...
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How Mobile Leads To Sales [Infographic]
If your product is sold in brick-n-mortar retail locations and you have no mobile marketing strategy, you are missing out on potential sales. According to the Mobile Path-to-Purchase Study by...
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No Need to buy Ads! Use these 5 Tips to Make your Content Visible.
One of the main things I tell clients is that simply creating content and placing it on a website or blog is not enough. If you want to maximize the potential of your content going viral, you must put...
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Social Media Commandments Every Leader Needs to Follow
I spent a number of years trying to convince small business owners and entrepreneurs’ that social media and digital marketing are beneficial. Although some seemed apprehensive, they ultimately opened...
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How Do Men & Women Use Social Media
How does social media use differ between men and women? In the popular book Men are from Mars Women are from Venus, John Gray states that that each gender is acclimated to its own planet’s society and...
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How to Create Perfect Posts on Social Media [Infographic]
It seems as though most small businesses understand the need to communicate through social media. However, they still have a “one size fits all”–or in this case, “one post fits all”–mentality. It’s...
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Social Media Image Size Guide [Infographic]
Having a consistent brand image on various social media networks enhances your social media marketing campaign. When developing a social media strategy, this is one of the first recommendations I give...
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